For the first time, Horse Powertrain introduced its presence and new brand to the European market. To mark this milestone, Realise partnered with Horse Powertrain to bring their bold vision for next-generation powertrain solutions to life on the global stage. Acting as a lead agency, Realise developed a future-facing exhibition presence, taking full responsibility for concept, strategy, booth-design, content creation, press communications, and on-site execution. 

The modular booth debuted at Auto Shanghai 2025 and continued at IAA Mobility in Munich, marking Horse Powertrain’s first European appearance under its new brand. At the 300-square-meter Munich booth, audiences experienced an immersive environment showcasing engines, chassis, and other exhibition objects that highlighted the brand’s innovation and sustainability message.